With Island Beats creator being a DJ and event promotor, the store has a special connection with the community and city. Building on it's reputation for being a place you can go to find all the hair, fashion, music necessities and up coming event information. Having a annual event celebrating its growth and success that welcomes all of the stores regular clients and encourages new people to come and experience the Island Beat dinner & dance family fun. Some of the events that Island Beat has put on in the last year are:

 

Back in Times Soca Regga Featuring Leno Coledo January 31, 2009 at Hill Hurst Sunnyside Community Center,

Valentine Party Febuary 14,2009 at Cyndy's Resturant,

Island Beat 16th Anniversary May 16, 2009 at Pine Ridge Communtiy,

and the Caribbes June 5,2009 at Lady of Fatima Hall

Up coming events:

Island Beat Customer Appreciation Sale November 1-7, 2009 25% off everything in the store

5th Anniversary Sale at Island Beat#2 Dceember 10-20,2009 15-40% off everything in the store

We Are The World Comedy Clash, November 14, 2009 at Pine Ridge Community Center

17th Anniversary Island Beat Dinner & Dance, May 8, 2010 at Pine Ridge Community Center

One of our initiatives is to give back to the community as much as possible by supporting several different causes and events that go on throughout the year such as; Local Churches/ Childrens events/ Caribbean Distaster Relief Efforts/Charities & Fundraisers/Black Initiative Programs and many, many more.